Digital marketing is important because it allows businesses to reach a targeted audience cost-effectively, build brand awareness, and track results to make data-driven decisions
What is the difference between traditional marketing and digital marketing?
In simple words, when you’re opting for traditional marketing, you are basically choosing some tried and tested methods like print ads, hoardings, etc. Whereas when opting for digital marketing, you opt for innovative and data-driven strategies to target your audience online.